Behind the ProcessA snippet behind the creative process
Inspiration
Every design starts with a spark. I find inspiration everywhere — scrolling social media, flipping through publications, watching TV, or even spotting a striking color combination in everyday life. If something catches my eye, it goes straight into my color swatches and inspo library.
Tools + Creation
Using Procreate on my iPad, Adobe Illustrator, and occasionally Adobe Fresco or Photoshop for brush work, I transform ideas into polished digital art. Doodles evolve into vector compositions, and colors are layered until each design feels vibrant and intentional.
Final Artwork
Each piece is formatted for versatility, ready for digital downloads, prints, and beyond. Collections are curated to bring joy, and add personality to everyday life. Every detail is considered, from color theory to file quality.
Behind the Designer…MAGG & LOUIE is more than just a name, it’s a tribute to my late father, Louie, who spent 35 years in the print and advertising industry. With a background in Fashion Merchandising, I often felt lost in the professional world, searching for the right career path. I believe my dad guided me spiritually to find my footing in design. A creative journey that has brought me purpose, healing, and resilience through life’s challenges.
